Content marketing is the creation and distribution of content related to your business, service or product, with the intent of attracting a specific audience to drive a preferred action. Simple enough right? The problem is, content marketing is NOISE to customers. In a single experience, content marketing is focused on getting a specific persons attention …

I know what your thinking, and before you click out – stop, take a deep breath and continue reading. I’ve said it a hundred times before, and will probably say it a hundred more. But people who enjoy their jobs, stay at their jobs. We are living in a work obsessed culture, where every other …

Ever feel like your emails are getting ignored by your employees? Sure they respond within minutes if its in regards to the current project, but then complain that they didn’t know about Friday morning’s doughnut party starting at 7AM. The “problem” is your employees are paid to work and get their jobs done before a …

If you work in the corporate world, chances are you’ve heard the phrase “employee engagement” thrown around a few times. But what is it, you may ask? In it’s simplest form, employee engagement is utilizing the relationship between an employee and the company to maximize productivity. So basically… a positive experience + employee = more …